TekMark Growth Partners has been retained to identify, characterize and prioritize new business opportunities for Virtual Scopics. Multiple applications across the life sciences industry will be investigated for Virtual Scopics’ (NASDAQ:VSCP) industry leading core imaging lab services. The agreement also includes development of pro-active marketing campaigns and market penetration strategies that will create new sales opportunities and provide critical information and recommendations for strategic planning.
Rochester, NY – May 10, 2010 – TekMark Growth Partners, Ltd., a leading technology, marketing and strategic management consulting firm, has been selected to develop multiple market opportunities for Virtual Scopics (NASDAQ:VSCP), a global supplier of 3D imaging core lab services to the pharmaceutical, medical device and other life science markets. TekMark will conduct market analysis, identify high-potential end-user prospects and key opinion leaders, and make recommendations on both tactical and strategic elements to support Virtual Scopics’ aggressive growth goals.
“TekMark’s ability to quickly evaluate markets from technical and business perspectives and offer recommendations for fast market penetration will greatly support our strategies for growth” commented Rosemary Shull, Virtual Scopics’ Vice President of Business Development. “TekMark’s knowledge of and experience in the life science markets will enable us to generate new sales opportunities for our industry leading imaging software solutions. Our partnership with TekMark will be extremely valuable as we develop new growth opportunities in both the near and long term.”
Common organic ways of developing new growth opportunities typically involves finding new customers, developing new products and services, and/or penetrating new markets. Although all are challenging for organizations, penetrating new markets is often the most difficult as it involves a multitude of unknowns across the market, application and competitive landscape. By partnering with TekMark, Virtual Scopics will be better equipped to evaluate the overall market opportunity, appropriately support with internal investments, close on new sales opportunities, and develop effective strategies that will generate new revenue streams.
About TekMark Growth Partners
TekMark Growth Partners Ltd., www.tekmarkgp.com, is a leading technology, marketing and strategic management consulting firm. We help technology and engineered product and service based companies grow with proven processes and programs focused on new business development, new product development, technology commercialization, channel management, technical research, competitive analysis and overall strategy development. We work with companies in the medical device, pharmaceutical, life sciences, laboratory instrument, aerospace, semiconductor, electronics, optics, photonics, nanotechnology, sensor, test & measurement among other technically based markets.
About Virtual Scopics
Virtual Scopics, Inc. is a leading provider of imaging solutions to accelerate drug and medical device development. Virtual Scopics has developed a robust software platform for analysis and modeling of both structural and functional medical images. In combination with Virtual Scopics’ industry-leading experience and expertise in advanced imaging biomarker measurement, this platform provides a uniquely clear window into the biological activity of drugs and devices in clinical trial patients, allowing sponsors to make better decisions faster. For more information about Virtual Scopics, visit www.virtualscopics.com.
David Klein, TekMark Growth Partners Ltd., ph 781-690-3911, www.tekmarkgp.com
Chris Gilman, Virtual Scopics, ph 585- 249-6231, www.virtualscopics.com