TekMark Growth Partners Ltd. has successfully completed a market characterization and initial market development program for Opto-Line International. TekMark identified, characterized and prioritized leading global medical device OEMs, conducted pro-active market penetration and social networking campaigns and uncovered new business opportunities across multiple market segments to augment Opto-Line’s near term new growth opportunities.
Wilmington, MA, USA – October 2, 2017 – TekMark Growth Partners, Ltd., a leading technology, marketing and strategic management consulting firm, identified leading endoscopy, laparoscopy, surgical instrument and similar medical device original equipment manufacturers (OEMs), obtained valuable Voice of the Customer VOC) data and developed new, near term business opportunities (leads, leads, quality leads) for Opto-Line’s precision optical patterning technology.
TekMark identified the majority of leading target firms across multiple medical device market segments, conducted pro-active and highly personalized social marketing campaigns, established contact with both technical (optical design & engineering) and business decision makers, obtained sensitive and critical information from in-depth interviews and confirmed new business opportunities to support Opto-Line’s near term and strategic growth goals.
Paul Sumner, Opto-Line’s Chief Operating Officer commented; “TekMark’s medical device market experience and technical application knowledge enabled them to converse with our target customers’ engineers and scientists in a highly effective manner to obtain valuable information including performance requirements, annual volume potential and target pricing. Their ability to quickly identify, characterize and confirm new market opportunities in optically based, medical device market segments will enable us to leverage our existing business to many new growth opportunities.”
Common organic ways of developing new growth opportunities typically involve finding new customers in existing markets, developing new products and services, and/or penetrating new markets. By partnering with TekMark, Opto-Line was able to quickly leverage their existing successes in the medical device market, better evaluate the overall market attractiveness, appropriately support with internal investments, close on newly developed sales opportunities and implement effective strategies that will generate new long-term revenue streams.
About TekMark Growth Partners
TekMark Growth Partners Ltd. (www.tekmarkgp.com) is a leading technology, marketing and strategic management consulting firm. We help technology and engineered product and service based companies grow with proven processes and programs focused on new business development, new product development, technology commercialization, channel management, technical research, competitive analysis and overall strategy development. Our deep technical experience in the medical device & scientific instrument, aerospace, semiconductor, electronics, optics & photonics, nano-technology, advanced materials, sensor, test & measurement among other technically based markets enables our clients to quickly and effectively find, confirm and develop new growth opportunities.
Since 1967, Opto-Line International (www.opto-line.com) has built a reputation for excellence, providing companies in the medical, optometry, aerospace, industrial, science and defense sectors with the very best custom precision optical patterns and thin film coatings available. Opto-Line International’s expertise in photolithography, combined with our thin film coating capability, enables us to provide our customers with the finest precision patterned optics…often the most complex and demanding.
Paul Sumner, Opto-Line International, ph 978-658-7255, www.opto-line.com
David Klein, TekMark Growth Partners Ltd., ph 330-285-3446, www.tekmarkgp.com