TekMark Growth Partners Ltd. has successfully completed a tactical and strategic market development program for RedWave Labs. TekMark identified, characterized and prioritized leading global laser OEMs, conducted proactive market penetration and social networking campaigns and uncovered new business opportunities across multiple applications to generate new, near term growth opportunities.
It can be very easy to lower your price to secure that order. Or is it? For many salespeople, especially those new to selling technical and engineered products, they see a nominal discount as an easy way to quickly close an order. But is that what truly motivates your customers and prospective customers to purchase […]