TekMark has successfully completed a strategic business development program for Mitsui Chemicals which identified, characterized and prioritized new business opportunities across multiple market segments within the optics & photonics industry. Market size, forecast for growth, business & technical dynamics, industry attractiveness, specific application requirements and potential opportunities for new growth in optical components, light sources and system OEMs were investigated for Mitsui.
Rye Brook, NY, USA & Tokyo, Japan (PRWEB)
TekMark Growth Partners, Ltd., a leading technology, marketing and strategic management consulting firm, was selected to analyze multiple optic components, system OEMs and end user markets for Mitsui Chemical’s industry leading advanced materials & technologies. TekMark conducted market analysis, identified high-potential market prospects and key opinion leaders, and made both tactical and strategic recommendations to support Mitsui Chemical’s near term and strategic growth goals.
“TekMark’s ability to quickly characterize and evaluate specific niche market segments in the optics & photonics industry and offer recommendations for specific applications and overall market opportunity greatly supports our strategies for growth. Although there are off-the-shelf market research reports none of them provide the level of detail we needed for our narrow market niche and applications.” commented Takayuki Onogi, Mitsui’s Director of Business Development. “Their knowledge of and experience across multiple technical markets enabled us to better evaluate and prioritize new opportunities and better match our future investments with the size of the opportunity. Our partnership with TekMark will be extremely valuable as we develop new growth opportunities in both the near and long term.”
Common organic ways of developing new growth opportunities typically involve finding new customers in existing markets, developing new products and services, and/or penetrating new markets. Although all are challenging, penetrating new markets is often the most difficult as it involves a multitude of unknowns across the market, application, product requirements and competitive landscape. By partnering with TekMark, Mitsui Chemicals is better equipped to evaluate the overall market attractiveness, appropriately support with internal investments, close on newly developed sales opportunities and implement effective strategies that will generate new revenue streams.
About TekMark Growth Partners
TekMark Growth Partners Ltd. is a leading technology, marketing and strategic management consulting firm. We help technology and engineered product and service based companies grow with proven processes and programs focused on new business development, new product development, technology commercialization, channel management, technical research, competitive analysis and overall strategy development. We work with companies in the medical device, pharmaceutical, life sciences, laboratory instrument, aerospace, semiconductor, electronics, optics & photonics, nanotechnology, advanced materials, sensor, test & measurement among other technically based markets.
About Mitsui Chemicals
Mitsui Chemicals is a global supplier of specialty products such as chemicals & intermediates, chemical solvents, specialty polymers and engineered plastics, functional materials, electronic materials and adhesive resins. Products are used in a variety of applications for the automotive, packaging, healthcare, semiconductor, electronics and optics industries.
David Klein, TekMark Growth Partners Ltd., ph 330-285-3446, http://www.tekmarkgp.com
Takayuki Onogi, Mitsui Chemicals Inc., ph 915-251-4249, http://www.mitsuichemicals.com