Whether it’s through new technologies, new products, new services, new applications, new markets or new business models, market leaders continue growing by constantly and pro-actively developing new business opportunities. We provide business and market development services across all areas of development as defined by the Ansoff Matrix.
Our business development programs solve near-term, tactical to long-term, strategic challenges. We provide solutions for the following common scenarios;
- Need To Generate New Sales NOW! – leads, leads & qualified leads. We have proven programs and processes that quickly; characterizes markets; identifies market leaders and decision makers; conducts pro-active marketing campaigns; and follows up with interested prospects to confirm, qualify and prioritize leads for your team to close. These programs can generate new opportunities as quickly as in ~ 2 months.
- Developing New Products – see our services for New Product Development
- Market & Strategic Diversification – see our Strategic Development Services
- Rely on too few customers or markets for the majority of your sales and need to diversify your customer base,
- Desire to take existing products into new applications and/or markets,
- Need to estimate the opportunities for a new technology to make informed investment and planning decisions,
- Want to commercialize technology developed through an SBIR/STTR government award or other funding source
- Operate in a relatively mature market with mature products and are experiencing stagnant growth, or
- Have a possible “disruptive” technology but are not sure how to package and market it . . .
. . . then you have an opportunity to chart a new course for future growth. TekMark can help you leverage existing products into new applications and markets. We can assess your new technologies and investigate potential markets for technology commercialization and product development. We bring seemingly gray areas of opportunity into clearer view that enables you to make more informed tactical, strategic, investment and organizational decisions.
Whether your need is long term and strategic in nature and/or more tactical in nature and you need to develop new sales opportunities quickly, TekMark can guide and support your goals for new and profitable growth.
Optics & Photonics
“TekMark’s . . . ability to engage aerospace industry decision makers to obtain critical and sensitive market info enabled us to better evaluate our market opportunities, close on new sales prospects and make more informed decision making to support our strategic growth goals. ”
New Business Development
“TekMark has been instrumental in developing new applications, new markets and new sales opportunities for our industry leading optical metrology technology. We look forward to our continued relationship and achieving new growth that TekMark’s consulting services will provide.”