Accurate and timely information is essential to any decision making and business planning process. TekMark provides focused market research for technology commercialization, new product development, market penetration and other specific programs up to comprehensive market research efforts to support overall strategy development.
Although standard market research reports have their benefits, many times they are too general, do not provide information specific to your business, or do not enable detailed decision making. Our customized research provides information that is specific to you business, application and technology. A combination of strategic elements facilitate investment decision and long range planning while in-depth, "nuts & bolts" data uncovers new product development and/or sales opportunities that can be immediately put into action for near term results.
Our research activities support a variety of efforts including but not limited to:
- Traditional business dynamics including market size, market share, forecast, etc.
- Focused research to determine performance requirements, product positioning and market opportunity for new technology and new product development
- Tactical research that supports new prospect identification and prioritization to leverage successful installations/applications and increase market penetration
- Technology matching to support internal and outsourced R&D efforts
- Acquistion candidate identification, screening and prioritization
- SWOT analysis and competitive positioning
- Determination of customer buy decision
- Scientific and industry specific white papers, technical journals, publications, databases, conferences and associations along with general internet research
- Qualitative customer, potential customer and other stakeholder research through in-depth phone interviews and surveys
- Formal and informal ideation/brainstorm sessions, surveys and focus groups
